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A critical look at the GBA’s recommendation on direct marketing & Direct Marketing in a banking and insurance context (Dutch webinar)

Date(s) - 20/04/2021
16:00 - 17:30


Dear Madame, dear Sir,
Dear Member,

dpo pro invites you to his next webinar on April 20, 2021 @ 4:00 PM.

Following speakers will be present:

Francis Hayen is DPO of the Belfius group, including Belfius Bank and Insurance, Belins (DVV is the brand and commercial name) and Corona Direct.

Presentation “Direct Marketing in a banking and insurance context”

“GDPR offers several legal options to implement direct marketing. When using it, other legislations such as e-privacy legislation must also be taken into account. And there is the GBA recommendation published in 2020. Within a banking and insurance context within the same group, the GDPR implementation of direct marketing can therefore be different. The various options are further explained in this explanation. ”

Johan Vandendriessche is a lawyer at Affluo, specialized in IT and privacy law. He is visiting professor at Ghent University and guest lecturer at the Solvay Brussels School (Information Security Law).

Presentation: “A critical look at the GBA’s recommendation on direct marketing”

The explanation critically zooms in on the recent recommendation of the Data Protection Authority (GBA) on direct marketing. The positions and recommendations of the GBA are tested against the various legal texts, case law and legal doctrine in order to arrive at a nuanced view of the processing of personal data for purposes of direct marketing and the practice of address trade.


Presentation: 4:00 PM – 5:30 PM


Free for members – 50 € for non-members


The webinar link (via 3CX) will be sent to you on April 19, in the morning.

For the non-members, please pay the amount of participation to dpo pro (50 euro ) on the account of the Professional Union dpo pro: BE91 7310 4568 7476 and mention your full name + name of Event
A debit note will be sent to you after payment. The Professional Union, being exempt from VAT, can not issue invoices. Nevertheless the debit note will fully enter your accounting as business expenses.

Please provide your billing information in the comments field or send it to info @ dpopro by email.

Kind regards,

The dpo pro team


Bookings are closed for this event.

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